How to Make Money with Instructional Videos: Are you a tutor, an educational content creator, an instructional designer, or an Edutech startup? Spend the next five minutes reading this guide, and you’ll learn how to monetize your educational videos effectively. We’ll cover various monetization strategies and highlight some of the best platforms for turning your educational content into a profitable venture. If you require further insight after reading this, Alula Learning’s training for instructional designers and e-learning development professionals can help you stay ahead in this booming market by equipping you with the skills to create high-quality, monetizable content.

Why Monetize Educational Videos?

Monetizing educational videos in 2024 is a smart move. The demand for online education continues to rise, driven by the convenience, flexibility, and accessibility it offers. Studies show that 70% of students prefer online learning over traditional classroom settings. The online education market has grown 900% since 2000 and is projected to reach US$279.30bn by 2029.

How to Make Money with Instructional Videos; Monetization Strategies

 1. Subscription Model

Offer a subscription service where viewers pay a recurring fee to access your content. This model ensures a steady income and fosters long-term viewer engagement. Alula Learning training can teach you how to create engaging and valuable subscription-based content.

Pros: 

– Stable and recurring revenue

– Exclusive content and community-building

Cons: 

– Requires consistent production of high-quality content

– May limit access for those who cannot afford a subscription

 2. Advertisement

Incorporate ads into your videos. Advertisers pay to display their products or services, and you earn money based on views or clicks.

Pros: 

– Potential revenue without charging viewers

– Passive income with a large audience

Cons: 

– Potentially interruptive to viewers

– Fluctuating and uncontrollable ad revenue

 3. Pay Per Course

Charge a fee for individual courses. This allows you to monetize specific content for learners interested in particular subjects.

Pros: 

– Monetization of individual courses

– Control over pricing and revenue

Cons: 

– Continuous creation of new courses needed

– Viewer hesitation in paying upfront

 4. Selling Additional Content

Offer supplementary materials like e-books, workbooks, or study guides for an additional fee.

Pros: 

– Additional revenue streams

– Catering to different learning preferences

Cons: 

– Additional time and effort for content creation

– Sales dependent on perceived value

 5. Affiliate Marketing

Partner with brands and promote their products or services. Earn a commission for purchases made through your affiliate links.

Pros: 

– Commission-based revenue without creating products

– Recommending relevant products/services

Cons: 

– Success depends on effective promotion

– Building trust with the audience

 6. Paywall

– Variety of payment methods

Cons: 

– Platform fees and transaction costs

– Requires marketing efforts to drive traffic

Use platforms that provide various payment options for viewers, simplifying the payment process and expanding your audience.

Pros: 

– Access to a global customer base

– Variety of payment methods

Cons: 

– Platform fees and transaction costs

– Requires marketing efforts to drive traffic

 7. Crowdfunding

Engage with your audience by crowdfunding your educational content. Encourage viewers to support your work through donations.

Pros: 

– Direct support from your audience

– Funding for specific projects

Cons: 

– Uncertain and variable funding

– Requires active promotion and engagement

How to Make Money with Instructional Videos:

Top Platforms for Monetizing Educational Videos

1. IBM Cloud Video

IBM Cloud Video is a powerful platform tailored to the unique needs of the video streaming industry. It enables educators to deliver high-quality video content accessible anytime, anywhere, and on any device. The platform offers customizable branding options, allowing educators to establish a distinct brand identity. Key features include live streaming capabilities for real-time lectures and events, secure video hosting with access controls, digital rights management, and interactive video tools to engage students. IBM Cloud Video provides a cohesive brand identity and a robust solution for educational video monetization.

2. VPlayed

VPlayed is an intuitive online video education platform designed for instructors to easily create, manage, and monetize their educational content. It offers multiple monetization options, including pay-per-view, subscriptions, and advertisements, ensuring diverse revenue streams. With built-in analytics, VPlayed helps track content performance and enhance learner engagement. Its fully customizable learning solution makes it an excellent choice for those with extensive educational content seeking a reliable monetization platform.

3. Amazon

Amazon, the world’s largest online marketplace, offers a prime platform to sell online courses. With 2.45 billion monthly visits, it’s ideal for reaching a wide audience.

Can You Sell a Course on Amazon?

Yes, by repackaging your course as:

• Ebook
• Video / Video series
• Audiobook
• Physical product

Digital Products:

• Educational eBook – Amazon KDP: Convert your course into an e-book via Kindle Direct Publishing. Include discount coupons or links to your multimedia course.
• Sell Video Course with Prime Video: Use Amazon’s Video Direct to sell or rent your video course, ensuring compliance with Amazon’s guidelines.
• Audio Lessons as Audiobook with Audible: Record your course as an audiobook for Audible. Hire a voice actor if needed.

Physical Products:

• CD / DVDs: Create limited edition CDs or DVDs of your course. Include access codes for upselling. Utilize Amazon FBA for logistics.
• Physical Book: Print your ebook as a physical book. Test the market with a limited edition.
• Other Product + Digital Access Code: Pair physical products with digital access codes, like cookbooks with online classes or fitness merchandise with training videos.

Steps to Sell on Amazon:

1. Research the Market & Competition
2. Prepare the Product
3. Create Your Amazon Seller Account
4. Sales Page & Pricing
5. Promote the Course

Selling through Amazon FBA offers different logistics from operating your own business, so understand the requirements and costs involved.

 4. Dacast

Dacast is a versatile video platform catering to educators and EdTech startups. It provides reliable, low-latency video streaming and hosting services, making it ideal for delivering educational content. Dacast’s user-friendly interface allows educators to create engaging videos, while robust tools and integrations facilitate effective monetization. Built-in security mechanisms and analytics help gauge learner engagement, offering a secure and scalable solution for launching an educational streaming business. Dacast is an excellent choice for both businesses and independent educators.

 5. Brightcove

Brightcove supports the monetization of educational videos through various methods, including pay-per-view and subscription models, providing recurring revenue from subscribers. It also integrates advertising capabilities, allowing educators to generate revenue through ads. Detailed analytics are provided to track video performance and optimize monetization strategies. With these OTT features, Brightcove empowers educators to effectively monetize their educational videos and maximize revenue potential.

 6. Vimeo OTT

Vimeo OTT is a comprehensive video education platform offering live streaming and video-on-demand solutions. It supports large-scale live streaming and app creation for enhanced engagement in virtual classrooms. With high-volume storage for extensive video libraries and robust account management features, Vimeo OTT provides multiple monetization options. The platform also offers tools for analytics and marketing support, making it an excellent choice for educators looking to monetize their educational videos. Its advanced features, flexible monetization options, and tools for analyzing video performance and managing accounts effectively make Vimeo OTT a top choice for online education.

 7. Panopto

Panopto is a leading educational video platform known for its comprehensive video content management system. Its user-friendly interface and powerful features make it a preferred choice for delivering and managing educational content. Panopto offers detailed analytics, recording and live-streaming lectures, and interactive capabilities like quizzes and embedded links. This robust video monetization platform allows educators to provide a personalized learning experience while effectively managing and monetizing their content.

 8. Kaltura

Kaltura is a powerful and flexible video platform designed for educational institutions worldwide. It offers advanced features for creating, managing, and delivering high-quality video content. Instructors can easily upload, manage, and share videos with students using Kaltura’s editing tools and strong security features, making it ideal for online classes, remote learning, or flipped classrooms. The platform provides secure cloud-based hosting and interactive video tools such as quizzes and hotspots. Kaltura also integrates with various educational tools, simplifying content management and distribution, allowing users to customize their videos to match their brand image.

9. GUDSHO

GUDSHO is rapidly becoming a trusted membership platform for hosting and monetizing educational content for EdTech creators and tutors. Its powerful video CMS organizes educational content in a single location for easy retrieval by audiences. Features like embed code functionality for blogs or websites and special screening options for specific users enhance its usability. The platform’s pre-built analytics track learner activity and video performance, helping creators excel. For an educational platform that delivers intuitive learning experiences, GUDSHO is an ideal choice.

10. Zype

Zype is a versatile platform offering multiple options for streaming and monetizing educational video content. With advanced features and a user-friendly interface, it is ideal for educators looking to establish an online presence. Zype’s adaptable and scalable platform simplifies education content management, enhances viewer engagement, and provides robust performance tracking. This makes it an excellent choice for educators aiming to effectively monetize their educational videos.

How to Make Money with Instructional Videos:

Conclusion

With the growing demand for online education, monetizing your educational videos can be a lucrative opportunity. Consider building your own dedicated educational platform to have greater control and customization options. Alula Learning provides the training needed to prioritize a seamless learning environment, high-quality content, and effective marketing strategies to attract learners and enhance user engagement. Sign up for Alula Learning’s E-Learning Training Program to start your journey towards successful educational video monetization today.

How to Make Money with Instructional Videos: